David Ashley Bio
David Ashley is a Grand Alchemist of the hot sauce industry. He also serves as President, Director of Marketing, and head of New Product Development for Ashley Food Company in Sudbury, Massachusetts. David has been creating all natural, mouth watering, and award-winning products since 1991.
Ashley Food Company produces 28 sauces, from sweet with heat to lethal, including “The world’s hottest hot sauce” – 357 EXTREME hot sauce; Mad Dog BBQ sauces, Mad Cat, Teriyaki Hot sauce; industrial extracts, and has recently added 357 EXTREME Wing sauce and 357 EXTREME Mustard to the line-up. These new additions emphasize exceptional, full-bodied flavor along with mind-blowing heat, each distinctive but ideal in many applications: the grill, entrees, marinades, dips, dressings, sides, and more.
David Ashley is the mastermind behind sauces for celebrities such as Aerosmith’s Joe Perry, whose Boneyard brew and Mango-Peach Tango sauces are featured in the Hard Rock Cafes. David has worked with The Grateful Dead’s Bob Weir and his line of Wok sauces, Led Zeppelin and Foreigner, and is not just the premier purveyor of Rock and roll hot sauces, but a hot sauce star himself. He has also created a special line of hot sauces for America’s armed forces serving overseas and is working on a line of kid-friendly condiments named for son Andrew. David also takes an enthusiastic role in creating the artwork, images and text for the sauces’ labeling and advertisements, and he single-handedly designed the website www.ashleyfood.com, www.ashleyfoods.com and www.ashleyfoodco.com.
How did all this start? Earlier on, as in Arlo Guthrie’s lyrics – ‘round 1976, just round the back, a half mile from the railroad track in a town called Stockbridge Massachusetts, where they got three stop signs, two police officers, and one police car’, David walked right in as the General Manager of Alice’s Restaurant, famous namesake of Arlo Guthrie’s song. Managing a staff over 90, it was here that David learned the true value of fresh, high quality ingredients and the fine art of mega multi-tasking.
The first steps of his own venture were launched in his tiny Brighton, Ma. kitchen…”The perfect barbeque sauce tastes great, contains natural ingredients, doesn’t burn when you cook with it, and has a kick!” That’s what David was seeking when he started making Mad Dog Barbeque Sauce in 1985. Within five years, he was supplying so many salivating friends with Mad Dog that his wife took the next step and kicked him out of the kitchen and into commercial production. Ashley Food Company was started with credit cards, David’s stubborn determination and his very discerning taste buds. He not only loves to develop, cook with, and eat superior sauces, he wants to share that pleasure with everyone!
To this day David ensures that every blend has a fresh-from-the-kettle-taste. All Mad Dog creations are made in hand-measured batches and cooked to perfection, with a sauce to please everyone, a great range in heat level, variety, ethnic flair. Only the finest, all natural ingredients continue to be used: fresh squeezed lime juice and cilantro, fresh Habanero and Jalapeno peppers, premium unsulphured sweet molasses. Ashley Foods also uses two kinds of cloves, the very best Caribbean spices and the exotic Bird’s Eye African chili pepper, aslo know as the Peri Peri Pepper with its one of a kind fiery taste. Ashley Food Company touted the health benefits of hot peppers’ Capsaicin long before it was popularly known – benefits such as thermogenic, anti-oxidant, immunity and feel-good endorphin properties.
With David Ashley’s consistent, mad dogged commitment to quality, the descriptive “discerning” might be an understatement. Chefs, Critics, Periodicals, “Chili Heads”, America’s Armed Forces, Rock Stars and hot sauce aficionados around the world seem to agree wholeheartedly. Cook’s Illustrated crowned Mad Dog BBQ Sauce the “Original Best in USA”. Southern Living named Mad Dog the “Best Original BBQ Sauce”, adding that it was the “Best Bottled BBQ Sauce” they had ever tried. Mad Dog Inferno Hot Sauce was honored as the first hot sauce ever to have the official title of the “World ‘s Hottest Sauce”, packing a 89,000 scoville hit that will blow your socks off, since replaced by 357 Mad Dog Collector’s Silver Edition hot sauce as world’s hottest! Mad Cat Hot Sauce garnered 1st Place Habanero Hot Sauce at the Scovie Awards by Fiery Foods & Barbecue Magazine. The product line has won over 50 state and national awards, including many national titles.
David Ashley has appeared on cooking shows such as Food Finds. His sauces have appeared on TV in The Today Show, Friends, King of Queens, Regis & Kathie Lee Show, The Drew Carey Show, Everyone Loves Raymond and in feature films such as Legally Blonde 2. Many articles have featured these sauces, in publications such as The Wall Street Journal, Southern Living, Cook’s Illustrated, Playboy Magazine, the Boston Globe and other major newspapers.
Ashley Food Company has been making all natural, superior quality sauces for 21 years – products that range from mild with a kick all the way to the hottest sauce you have ever tasted. The company also provides consulting and does private label work. Constantly perfecting new recipes and products, David Ashley’s next creations will no doubt remain innovative – one of a kind in flavor and personality, like the creator himself.
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