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The Happiness Diet

The Happiness Diet

Women’s Health Magazine

Staying away from processed foods can have a positive effect on more than just your physical well-being.

Chile Peppers, These fruits are made spicy by the fat-soluble molecule called capsaicin. This molecule is absorbed by fat. If you add chili powder to oil and vinegar, the fat in the oil absorbs all of the capsaicin. It’s why a mouthful of guacamole or milk will cool down a burning mouth, while water or beer is unable to put out the fire.

Hot Pepper Extract Can Spell Relief For Chronic Severe

Hot Pepper Extract Can Spell Relief For Chronic Severe

A lot more than 60 million Americans complain of chronic headaches of most varieties, (migraine, cluster, and sinus). While these kinds of headaches may vary using classic symptoms, every one headaches share some common links that may lead to relief for many headache sufferers.

The key is in the manner our bodies transmit headache pain, and the symptoms often shared by all kinds of headaches. For instance, a current study of 30 chronic sinus headache patients showed that 97% did not have sinus severe, but rather had the classic symptoms of migraines. Which means most sinus headache sufferers could possibly be un-diagnosed migraine victims.

Peppers can help fight cancer

Peppers can help fight cancer

The power of the pepper is not only to make foods spicy . According to an article published in the journal Cancer Research, a substance contained in its formula, capsaicin, can be a weapon against prostate cancer.

Chili peppers are the fruit of plants from the genus Capsicum, members of the nightshade family, Solanaceae.

The discovery is still new, but studies claim that capsaicin might be the basis for a remedy in the fight against cancer. The study was made with genetically engineered mice and human cells that had prostate cancer

Peppers Are a Hot Diet Food

Peppers Are a Hot Diet Food

If you want to lose weight, eating hot peppers as part of your diet can help, says David Ashley, founder and President of Ashley Food Company. Studies have shown that hot peppers can curb appetite, burn fat, and inhibit fat cell growth. Ashley Food Company’s all-natural products, such as Envy, are high in hot pepper content, delivering a good dose of the diet benefits of peppers.

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Health Benefits of Hot Peppers Should be Better Known

Ashley Food Company founder and President David Ashley thinks more people ought to be aware of the health benefits of consuming food products made with hot peppers, from lowering cholesterol to reducing blood pressure to possibly even destroying cancer cells. Ashley Food Company’s all-natural products such as Boomslang are high in hot pepper content, delivering all the benefits of hot peppers.

Spice up your health Chile offers some surprising benefits

Spice up your health Chile offers some surprising benefits

LAS CRUCES — What miracle food can both whet and curb your appetite, deliver mega vitamins, cheer you up, ease aches and pains, clear your sinuses, rev up your metabolism and lots more?

If you know the official New Mexico state vegetable and the answer to our official state question (“red or green?”) you can also identify our milagro cure-all: the chile pepper!

Chiles can deliver a wide range of health benefits, according to New Mexico State University Regents Professor of Horticulture Paul Bosland, director of NMSU’s Chile Pepper Institute, and his colleague, Danise Coon.

Canthera: Pepper Plant Part

Canthera: Pepper Plant Part

Oncogene targeting is a frequent strategy in cancer research. In the July 13, 2011 , issue of Nature, scientists reported preclinical successes using a different strategy: by targeting what they termed a non-oncogene co-dependency. “Normal cells become tumor cells through a variety of genetic alterations,” said co-author Anna Mandinova, explaining the co-dependency concept. Most often, those genetic alterations are mutations, though other changes such as insertions and deletions also occur. By the time it starts dividing uncontrollably, a tumor cell has picked up an average of eight to 12 such mutations. Targeted therapies on the market today usually target such oncogenes directly. But the mutated genes are not the only ones whose expression levels change in cancerous cells. A tumor cell undergoes metabolic changes, and is in a hostile environment of low oxygen and nutrients. And “in order to survive these changes,” Mandinova explained, “the cell . . . starts to overexpress or underexpress housekeeping genes.”

Opportunity LOL Reviews: Mad Dog All Natural Barbecue Sauces

Opportunity LOL Reviews: Mad Dog All Natural Barbecue Sauces

Cooking at home can get down right boring. However, the key to success is to include new ingredients in your dishes that you haven’t tried before. Once and awhile when you’re at the grocery store or reading a favorite website and see a review on a seasoning or sauce why not purchase a couple? By putting yourself out there and exposing taste buds and family to new flavors you’re constantly challenging and redefining your food palette. Mad Dog Barbecue Sauces might be just the key to gourmet food right from your home kitchen.

Foods to Get You Fit and Beautiful

Foods to Get You Fit and Beautiful

Eating even one meal that contains capsaicin—the compound that gives hot sauce and chile peppers their heat—not only reduces levels of hunger-causing ghrelin, but also raises GLP-1, an appetite-suppressing hormone, indicates research in the European Journal of Nutrition.

Scientists also found that people who drank capsaicin-spiced tomato juice before each meal over the course of two days ingested 16% fewer calories than those who drank it plain.

Deadly Snake Competition Captures Imagination of Mass Artists

Deadly Snake Competition Captures Imagination of Mass Artists

Twenty-year hot sauce veteran, David Ashley of Ashley Food Company, challenged Massachusetts College of Arts and Design students to create a cool label for his newest creation, Boomslang. He sent the design students a case of Liquid Fire to sample and inspire their illustrations. The winner, Indigo Moorhead, earned $250 for his first commercial work [...]

Climate Change and Chasing Chile Peppers

Climate Change and Chasing Chile Peppers

On a pepper-harvesting excursion across North America, a chef and an ethnobotanist find that climate change is altering peppers and affecting the people who pick them. Host Bruce Gellerman talks with the duo, Chef Kurt Michael Friese and Professor Gary Paul Nabhan, about their book Chasing Chiles, and samples a few spicy fruits in the [...]

Hot Peppers vs Cancer: Tumor cell inhibition with hot pepper extracts

Hot Peppers vs Cancer: Tumor cell inhibition with hot pepper extracts

Project Summary – Author Dan Dou USA. In recent years, the field of cancer research has shifted toward natural solutions for treatment and prevention because they have fewer dangerous side effects to the human body. With this is mind, the hypothesis of this experiment was that the level of “hotness,” or capsaicin level, of a [...]

Ashley Foods Tops World’s Hottest Taco with 357 Silver in Las Vegas

Ashley Foods Tops World’s Hottest Taco with 357 Silver in Las Vegas

The Riviera Hotel & Resort in Las Vegas, Nevada chose Ashley Food Company of Massachusetts as the winner.  Ashley Foods will supply the world’s hottest hot sauce ever made to kick off the hotel’s first ever Hall of Flames competition.  When Riviera hotel chefs tasted world famous Mad Dog 35 Silver, they found the missing [...]

New Mexico Takes Its Chile Very Seriously. Even the Spelling.

By DAN FROSCH Published: February 26, 2011 The New York Times SANTA FE, N.M. — There are not many things New Mexicans cherish more than chile. Not the soupy stuff from Texas or Cincinnati — that is chili, with an ‘i’ — but the fiery red or green sauce drawn from peppers plucked on New Mexico’s [...]

Mad Dog challenge or How to get your kids to score more points.

A few weeks ago on a Friday night I decided to get a buzz on at the family dinner table.  No, it wasn’t an alcohol induced buzz.  Rather it was an endorphin rush powered by your Mad Dog hot sauce.  My kids were laughing hysterically as they saw the drops of sweat flowing from my [...]

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BBQ Spells Success for MA Entrepreneur

Twenty years in business and 26 sauces later, Ashley Food Company, Inc. continues to beat the odds. The secret to success for entrepreneur David “Mad Dog” Ashley lies in giving customers a reason to come back for more. The original Mad Dog all natural bbq sauce kicked the company into high gear 20 year ago. Its popularity spawned the expansion into a whole family of Mad Dog sauces over the next 5, 10 and 15 year milestones.

Spice Up Your Love Life with Envy

Spice Up Your Love Life with Envy

Chief Alchemist, David “Mad Dog” Ashley did it again. He just introduced a new addition to the famous line of Mad Dog sauces by Ashley Food Company, Inc. It’s called Envy. Unlike the typical, macho hot sauces on the market, Envy is blended by hand, in small batches, and has a potent blast of green flavor.

New BBQ Labels and New BBQ Sauces Coming in October 2010

New BBQ Labels and New BBQ Sauces Coming in October 2010 After 20 years of selling Mad Dog BBQ sauces we decided to give then a new look and update the Ultra Hot BBQ with added Ghost Peppers for a new hotter Ultra Hot and the addition of a Chipotle BBQ sauce. Click here to [...]

Elvin Bishop a bluesman with a green thumb

Elvin Bishop a bluesman with a green thumb

  Paul Kilduff, Special to The Chronicle San Francisco Chronicle Copyright San Francisco Chronicle. All rights reserved.  Wednesday, June 16, 2010 Blues icon Elvin Bishop had little interest for sunbathing or the demands of lawn care when he purchased his West Marin home in 1974, so he promptly dug up the “scraggy” patch of grass [...]

Sudbury firm gets fired up about its hot sauces

Sudbury firm gets fired up about its hot sauces

Created by David “Mad Dog” Ashley, the sauce lays claim to being the world’s hottest, boasting a tongue-singeing 750,000 scoville heat units. These units indicate the amount of capsaicin present in a sauce with capsaicin being the heat-producing component in chili peppers.

Ghost Pepper Sauce Gives Consumers True Taste of World’s Hottest Pepper

Ghost Pepper Sauce Gives Consumers True Taste of World’s Hottest Pepper

Ashley Food Co., creator of the world’s hottest Mad Dog 357 Hot Sauce, has introduced a hot new edition: Mad Dog 357 Ghost Pepper Hot Sauce — a blend that’s bound to warm the hearts and obliterate the tongues of hot sauce collectors everywhere.

Jakes Dixie Roadhouse hosts wing contest

Jakes Dixie Roadhouse hosts wing contest

Gretchen Vogel pounds her fists on the table and stamps her feet on the floor. Tears fall from her eyes and sweat drips on her brow.

Vogel is being tortured, but the pain is self-inflicted as the Somerville resident is competing in a hot wing eating contest at Jake’s Dixie Roadhouse in Waltham.

When you’re hot, you’re hot

When you’re hot, you’re hot

Walk beyond the computers and fax machines in the Sudbury office of David Ashley and you’ll find a rudimentary science lab. Turmeric, clove, beer buds, Serrano pepper powder, and extracts such as natural butter and mango fill the shelves of an old metal cabinet. Thirteen glass bottles in varying shades of orange are lined up across a tabletop, the result of gastronomic tinkering that may soon wind up on supermarket shelves across the nation.

357 Mad Dog Hot Sauce Silver Collector’s Edition – “The World’s Hottest Sauce.”

357 Mad Dog Hot Sauce Silver Collector’s Edition – “The World’s Hottest Sauce.”

Sudbury, Massachusetts, August 1, 2007–The question of which hot sauce delivers the most heat has been a source of fiery debate among chili-heads for years. Number one with a bullet! Made with 6,000,000 Scoville Pepper Extract . That’s the 357 Mad Dog Silver Collectors Edition packing 750,000 sizzlin’ Scoville units, along with the heavy weight [...]

David Ashley brings the heat to cooking

David Ashley brings the heat to cooking

Christian Science Monitor – June 27, 2007 By Jennifer Wolcott | Correspondent of The Christian Science Monitor Never before have I tasted hot sauce off a toothpick. But when my mouth caught fire 10 seconds after tasting “Inferno,” one of the hottest of hot sauces in the world, I understood why David Ashley, maker of [...]

357 EXTREME Mustard Wins the Gold Medal in the Napa Valley Mustard Festival World-Wide Mustard Competition

357 EXTREME Mustard Wins the Gold Medal in the Napa Valley Mustard Festival World-Wide Mustard Competition

  Sudbury, MA March 19, 2007 — Ashley Food Company’s 357 Mad Dog Extreme Mustard won the gold medal for Best Mustard Base Hot Sauce at the Napa Valley Mustard Festival, competing against over 350 entries. Mustard users and mustard non-users become ”mustard maniacs” with this outstanding condiment that features real Colman’s English Mustard, Habanero [...]

357 Mad Dog EXTREME Mustard – Packin’ Ballistic heat and Extreme flavor!

357 Mad Dog EXTREME Mustard – Packin’ Ballistic heat and Extreme flavor!

  Sudbury, MA. February 2006.  Are you looking for a freakin’ hot and sublimely delicious mustard that will rescue those mystery meat sandwiches, sorry-sack hotdogs, blasé grilled food and anaemic dressings? Look no further! 357 EXTREME MAD DOG MUSTARD has just arrived fresh, scorching and tasty from the seismic vats of Ashley Food Company, maker [...]

357 EXTREME WING SAUCE – World’s hottest wing sauce!

357 EXTREME WING SAUCE – World’s hottest wing sauce!

Sudbury, MA. November 2005.  Ashley Foods, maker of 357 MAD DOG hot sauce, “World’s hottest hot sauce” has responded to demands for a stoked-up Wing sauce with 357 EXTREME WING SAUCE, “World’s hottest wing sauce”. This wing sauce possesses heat from Hell for the wildest heat-freak, but can be tempered for more civilized folk by [...]

Rocker Joe Perry Releases New Hit

Rocker Joe Perry Releases New Hit

Sudbury, MA (PRWEB) October 20, 2004 — ASHLEY FOOD COMPANY is premiering the latest brainchild of JOE PERRY, lead guitarist for Aerosmith – exotic MANGO-PEACH TANGO hot sauce, joining his hit ‘Rock Your World BONEYARD BREW hot sauce. Available online and in quality food venues, along with 14 award-winning sauces in the Ashley Foods line. [...]

Perry gets saucy; donors aren’t loners in Florida

Boston Globe, Saturday, December 27, 2003 JOE’S HOT LICKS We’ve known for a while that Joe Perry cooks onstage, but the Aerosmith axman is clearly getting serious about cuisine off stage, too.  When the press packet for his latest side project, Rock Your World Boneyard Brew Hot Sauce, showed up, it included a photo of [...]

Ashley Food Company Teams Up With Bob Weir, Legendary Guitarist Of The Grateful Dead.

Ashley Food Company Teams Up With Bob Weir, Legendary Guitarist Of The Grateful Dead.

Dedham, Massachusetts (PRWEB) August 13, 2003 – Bob Weir, founding member of renowned band The Grateful Dead, has joined forces with the Ashley Food Company of Dedham, Ma., to develop, manufacture, distribute and market Weirs line of exotic cooking sauces. On breaks from touring Weir created the Snake Oil and Otherworld cooking sauces. Both are [...]

Some like it very hot

Some like it very hot

By Nathan Cobb, Globe Correspondent, 3/29/2003 DEDHAM — Poking through the various containers inside the large metal cabinet in the basement office of his rented home — the vinegars, the seasonings, the spices, and so on — David Ashley finally finds what he’s looking for. ”I need rubber gloves for this,” he says, donning latex [...]

A&E / NEWS BOSTON.COM – Rock ‘n’ roll seeps into hot sauce – Spotlights taste — not heat

A&E / NEWS BOSTON.COM – Rock ‘n’ roll seeps into hot sauce – Spotlights taste — not heat

A&E / NEWS BOSTON.COM – Rock ‘n’ roll seeps into hot sauce – Spotlights taste — not heat HEAT INDEX 1 pepper: Mild 2 peppers: A comfortable zing 3 peppers: Hot 4 peppers: Very hot 5 peppers: Ridiculous What do you get when you combine Aerosmith’s Joe Perry with a hot sauce called the “Boneyard [...]

357 Mad Dog Hot Sauce Collector’s Edition

357 Mad Dog Hot Sauce Collector’s Edition

Dedham, Massachusetts, October 22, 2002–The question of which hot sauce delivers the most heat has been a source of fiery debate among chili-heads for years. Number one with a bullet! Made with 6,000,000 Scoville Pepper Extract . That’s the 357 Mad Dog Collectors Edition packing 600,000 sizzlin’ Scoville units, along with the heavy weight crown [...]

Southern Living Magazine Reviews Original BBQ Sauce

Southern Living Magazine

Southern Living Magazine Reviews Original BBQ Sauce BOTTLED BARBECUE SAUCES Assistant Foods Editor Scott Jones suggests if you don’t make your own sauce, try these bottled options.  Mad Dog Original BBQ Sauce, Ashley Food Company, 1-800-378-4359 or www.ashleyfood.com.  Scott says this is the best bottled barbecue sauce he’s had.

Wine Spectator June 30, 2002

Wine Spectator June 30, 2002

No two barbecue sauces are the same, with each recipe providing its own combination of snap, tang and spice. The French may have given the world bordelaise, hollandaise and demi-glace, but America gets the credit for barbecue sauce.  “French sauces are great, but they’re not much fun,” says Steven Raichlen, whose decidedly fun “Beer-Can Chicken: [...]

Cook This Way – 
Joe Perry ‘Rocks Your World’ with his new hot sauce

By BROOKE LEISTER
NEWS STAFF WRITER There’s a lot of sauce the members of Aerosmith don’t touch anymore. Hot sauce is not one of them. At least that’s true for guitarist Joe Perry. “I’ve been a fan of hot sauce and hot, spicy food for as long as I remember. On the road, I have my [...]

Ashley Food Company Teams Up With Joe Perry, Legendary Guitarist Of The Band Aerosmith

Ashley Food Company Teams Up With Joe Perry, Legendary Guitarist Of The Band Aerosmith

Dedham, Massachusetts, June 1, 2002 – Joe Perry has rocked many a world in his 30+ year career as Aerosmith’s lead guitarist. Now Joe has teamed up with Ashley Food Company president David Ashley to rock the world of a whole new audience, hot sauce lovers! Yes it’s true, Perry’s newest #1 hit is “Joe [...]

Mad Dog Sauces for U.S. Special Forces stationed in Afghanistan

Mad Dog Sauces for U.S. Special Forces stationed in Afghanistan Dedham, Massachusetts, April 15, 2002–Ashley Food Company, Inc.- Markers of Mad Dog, Mad Cat and Idiot Boyz hot sauces, at the request of Chapter 38, Special Forces Association has made a donation of their products to U.S. Special Forces stationed in Afghanistan. According to John [...]

The Boston Phoenix – Red-hot chili peppers Sauces

The Boston Phoenix – Red-hot chili peppers Sauces

  WHAT’S A SCOVILLE, you ask? By the time flames are dancing off your tongue and you’re on your knees wailing for a merciful death, you’ll know: it’s a measure of the heat in a pepper. And many people take sick pleasure in pushing their Scoville capacity to unbearable limits. They crave a hot-sauce fix [...]

DEDHAM, MASSACHUSETTS COMPANY WINS MAJOR INTERNATIONAL FOOD INDUSTRY AWARD

DEDHAM, MASSACHUSETTS COMPANY WINS MAJOR INTERNATIONAL FOOD INDUSTRY AWARD

December 1, 2001–David Ashley owner of Ashley Food Company, Inc. of Dedham, Massachusetts has further demonstrated the commitment his company has to excellence.  Ashley Food Company, Inc., has received two, 2002 Scovie Awards, widely accepted as the top award for hot and spicy foods internationally. Ashley Food Company, Inc. won a 1st Place award for [...]

Long lines, hot food: Pig ‘n’ Pepper’s back in town

Long lines, hot food: Pig ‘n’ Pepper’s back in town

Lowell Sun, October 8, 2001 Long lines, hot food: Pig ‘n’ Pepper’s back in town Westford — Australia native Paul MacKay looked out from behind his sizzling grill — jam-packed with ribs and chicken — at the throng that packed the 4-H Fairgrounds yesterday for the 10th annual Pig ‘n’ Pepper festival. “I notice that [...]

Idiot Boyz Habanero Hot Sauce and 357 Mad DogTM Hot Sauce, “The World’s Hottest Sauce” Launched at Fiery Food Show

Idiot Boyz Habanero Hot Sauce and 357 Mad DogTM Hot Sauce, “The World’s Hottest Sauce” Launched at Fiery Food Show

Dedham, Massachusetts, April 23, 2001–True to form, David Ashley, President, Ashley Food Company, has created what taste like two more sure winners in the hot sauce category: Idiot Boyz Habanero Hot Sauce and 357 Mad Dog Hot Sauce, truly the world’s hottest sauce. 357 Mad Dog is a killer sauce packing 357,000 scoville units of [...]

In the Hot-Sauce Biz, When You’re Hot, It May Not Be Enough

Wall Street Journal, Monday, May 15, 2000 In the Hot-Sauce Biz, When You’re Hot, It May Not Be Enough Dave and Cathy Lutes Go Past Tabasco to Insane; At the Fiery Food Show Dave Lutes sells about 8,000 cases of ultra hot hot sauce a year. The last time he tried some of it himself [...]

Wings of Desire – POV, March 1999

Wings of Desire – POV, March 1999

Leading Off Rhythm & Motoin Wings of Desire Beyond Tabasco, beyond wasabi and jalapeno and habanero–beyond any fire that has ever crossed your lips–lies Mad Dog Inferno Hot Sauce Buffalo Wings.  These wings, available only at Burger Bob’s, an unassuming café in Bozeman, Montana, may very well represent the world’s spiciest meal.  The restaurant actually [...]

1999 Mad Dog Inferno Reserve Is Now The World’s Hottest Sauce

1999 Mad Dog Inferno Reserve Is Now The World’s Hottest Sauce

Dedham, Mass., March 5, 1999—Last year, the question of which hot sauce delivers the most heat was answered when Mad Dog Inferno earned the title of “The World’s Hottest Sauce.” Looking back, David Ashley, President of Ashley Food Company said, “Ever since I made my first batch, I knew Mad Dog Inferno was a scorcher [...]

SOCIAL STUDIES – A DAILY MISCELLANY OF INFORMATION

The roughnecks who fight oil-field fires begin by robbing a well’s inferno of its heat, which is “like nothing you’ve ever seen,” says Bill Mahler of Houston-based Wild Well Control Inc. While a room in a burning house can reach 315 degrees C at eye level, a burning oil well can hit 1,600 C. That’s [...]

Hell in a Bottle

Hell in a Bottle

The Hartford Courant, October 7, 1998 Hell in a Bottle Don’t let them think stress has scrambled your brains if you put something like Mad Dog Green Amigo Hot Sauce on the dinner table. Or if you feel like sprinkling a few drops of Ring of Fire in the marinade for tonight’s chicken, tell them [...]

LA Times: Hot Stuff

LA Times 1998 Light My Fire carries 200 fire-breathing sauces and salsas and, according to manager Young Min, plans to stock at least 500 more.  If you think you can take the heat, Min recommends “Dave’s Insanity”–a perfect 10 on the hotness scale (Tabasco gets only a 5).  The label on the bottle advises using [...]

LA Times: Objective Chiles

LA Times 1998 Every hot sauce claims astronomical “Scoville units,” referring to an old-fashioned and somewhat subjective system of evaluating chile hotness.  Now the hot sauce catalog company Mo Hotta Mo Betta is taking the issue out of the speculative realm.  It has submitted all its hot sauces to a laboratory for High Performance Liquid [...]