All Entries in the "News" Category
A Hot Time in the Old Kitchen!
Sudbury, Massachusetts, April 8, 2013 – Ashley Foods has just released Mad Dog Ghost Pepper Fusion Oil , the first in its new line of infused oils with the world’s hottest and tastiest peppers.
This oil is sparked with Bhut Jolokia peppers from India, until recently rated by the Guinness Book of World Records as the hottest pepper in the world—and still the hottest being used widely in hot sauces.
Fox News Lists Mad Dog 357
When you’re good, the world knows it. At Ashley Food Company, we’re honored to have been recognized by Fox News as one of the hottest hot sauces on the market. A huge thank you to our fans who keep us inspired, making new products, and sharing the heat.
The First “World’s Hottest Sauce” is Reborn
The Ashley Food Company has just re-released Mad Dog Inferno – the first sauce ever declared “World’s Hottest Sauce” in a national competition in 1998 – and its companion product Mad Dog Inferno Reserve, taking the recipes and their preparation processes back to the roots that made these sauces famous.
Peppers Are a Hot Diet Food
If you want to lose weight, eating hot peppers as part of your diet can help, says David Ashley, founder and President of Ashley Food Company. Studies have shown that hot peppers can curb appetite, burn fat, and inhibit fat cell growth. Ashley Food Company’s all-natural products, such as Envy, are high in hot pepper content, delivering a good dose of the diet benefits of peppers.
Health Benefits of Hot Peppers Should be Better Known
Ashley Food Company founder and President David Ashley thinks more people ought to be aware of the health benefits of consuming food products made with hot peppers, from lowering cholesterol to reducing blood pressure to possibly even destroying cancer cells. Ashley Food Company’s all-natural products such as Boomslang are high in hot pepper content, delivering all the benefits of hot peppers.
Opportunity LOL Reviews: Mad Dog All Natural Barbecue Sauces
Cooking at home can get down right boring. However, the key to success is to include new ingredients in your dishes that you haven’t tried before. Once and awhile when you’re at the grocery store or reading a favorite website and see a review on a seasoning or sauce why not purchase a couple? By putting yourself out there and exposing taste buds and family to new flavors you’re constantly challenging and redefining your food palette. Mad Dog Barbecue Sauces might be just the key to gourmet food right from your home kitchen.
Deadly Snake Competition Captures Imagination of Mass Artists
Indigo Moorhead won the Ashley Food Company challenge to design a label for Boomslang hot sauce. Students art the Massachusetts College of Arts and Design learned what it means to run a business, expectation in branding, and messaging.
Ashley Foods Tops World’s Hottest Taco with 357 Silver in Las Vegas
Ashley Food Company supplies its world’s hottest sauces to the Hall of Flames, in the Riviera Hotel & Resort, Las Vegas, Nevada.
New Mexico Takes Chile Seriously.
New Mexico, home to Chile plantations, understands the importance of chili, its popularity, and overall market share. The following article shows just how much New Mexico is protecting its chilis.
BBQ Spells Success for MA Entrepreneur
Twenty years in business and 26 sauces later, Ashley Food Company, Inc. continues to beat the odds. The secret to success for entrepreneur David “Mad Dog” Ashley lies in giving customers a reason to come back for more. The original Mad Dog all natural bbq sauce kicked the company into high gear 20 year ago. Its popularity spawned the expansion into a whole family of Mad Dog sauces over the next 5, 10 and 15 year milestones.
Spice Up Your Love Life with Envy
Chief Alchemist, David “Mad Dog” Ashley did it again. He just introduced a new addition to the famous line of Mad Dog sauces by Ashley Food Company, Inc. It’s called Envy. Unlike the typical, macho hot sauces on the market, Envy is blended by hand, in small batches, and has a potent blast of green flavor.
New BBQ Labels and New BBQ Sauces Coming in October 2010
After 20 years of selling Mad Dog BBQ sauces we decided to give then a new look and update the Ultra Hot BBQ with added Ghost Peppers for a new hotter Ultra Hot and the addition of a Chipotle BBQ sauce.
Healthy Condiments
Did you know that hot peppers are healthy for you? Chili peppers have capsaicin, a compound that can reduce levels of hunger and loose weight. Check our website for recipes or check out this one, from MSNBC.com.
Elvin Bishop – Bluesman with a Green Thumb
Think you have heard the best of the blues? If you have not heard of Elvin Bishop, you have not lived. At his home, he grows his own fresh fruits and vegetables. Michele Obama would be pleased. He had such success with his plants that he started to create his own hot sauce. Click to read more.
Sudbury firm gets fired up about its hot sauces
Created by David “Mad Dog” Ashley, the sauce lays claim to being the world’s hottest, boasting a tongue-singeing 750,000 scoville heat units. These units indicate the amount of capsaicin present in a sauce with capsaicin being the heat-producing component in chili peppers.
Ghost Pepper Sauce Gives Consumers True Taste of World’s Hottest Pepper
Ashley Food Co., creator of the world’s hottest Mad Dog 357 Hot Sauce, has introduced a hot new edition: Mad Dog 357 Ghost Pepper Hot Sauce — a blend that’s bound to warm the hearts and obliterate the tongues of hot sauce collectors everywhere.
Jakes Dixie Roadhouse hosts wing contest
Gretchen Vogel pounds her fists on the table and stamps her feet on the floor. Tears fall from her eyes and sweat drips on her brow.
Vogel is being tortured, but the pain is self-inflicted as the Somerville resident is competing in a hot wing eating contest at Jake’s Dixie Roadhouse in Waltham.
When you’re hot, you’re hot
Walk beyond the computers and fax machines in the Sudbury office of David Ashley and you’ll find a rudimentary science lab. Turmeric, clove, beer buds, Serrano pepper powder, and extracts such as natural butter and mango fill the shelves of an old metal cabinet. Thirteen glass bottles in varying shades of orange are lined up across a tabletop, the result of gastronomic tinkering that may soon wind up on supermarket shelves across the nation.
357 Mad Dog Hot Sauce Silver Collector’s Edition – “The World’s Hottest Sauce.”
Which hot sauce has the most heat? How about the one that has a warning label on its bottle? 357 Mad Dog Collector’s Edition is a whopping 6,000,000 scoville units. It has been acclaimed, tested, and raved in countless reviews. Try this out…your grill will be happy you did.
David Ashley Bring the Heat!
Looking how to make homemade hot sauce? David Ashley was kind enough to supply hot sauce lovers with his secret!
357 EXTREME Mustard Wins the Gold Medal in the Napa Valley Mustard Festival World-Wide Mustard Competition
Award winning mustard hot sauce. This sauce is intended for mustard maniacs. This sauce can be used as a condiment in many recipes.
357 Mad Dog EXTREME Mustard – Packin’ Ballistic heat and Extreme flavor!
Tired of the mainstream mustard sauces on the market? Need something that offers more of a kick? Ashley Food Company has what you are looking for! Released in 2006, our Mustard Hot Sauce is one of the hottest in the world! When you try this, you’ll never want to go back to store bought products.
357 EXTREME WING SAUCE – World’s hottest wing sauce!
Ask and you shall receive. Mad Dog introduces the 357 Extreme Wing sauce. Mix in with poultry or meat as a marinade. Ashley Food Company products are all natural, gourmet, and preservative-free.
Rocker Joe Perry Releases New Hit
Joe Perry of Aerosmith and Ashley Food Company teamed up and bring a one of a kind Mango-Peach Tango hot sauce.
Ashley Food Company Teams Up With Bob Weir
David Ashley, of Ashley Food Company is serious both about food and music. Balancing both, he teamed up with Bob Weir, of the Grateful dead. Previously, Ashley pleased hot sauce addicts by teaming up with Joe Perry, of Aerosmith. Products became a hit. With ingredients all natural, why wouldn’t we bring something on that will rock your world?
Some Like it Hot
Curious what makes someone invent their own hot sauce? Correspondent Nathan Cobb of the Boston Globe had a peek into David Ashley’s process to creating hot sauces so many have started to treasure.
Heat Index – How Hot Sauce Ranks
You know a hot sauce is serious when Boston Globe reporter, Chris Rattey spends time to index the sauces by heat.
357 Mad Dog Hot Sauce Collector’s Edition
Dedham, Massachusetts, October 22, 2002–The question of which hot sauce delivers the most heat has been a source of fiery debate among chili-heads for years. Number one with a bullet! Made with 6,000,000 Scoville Pepper Extract . That’s the 357 Mad Dog Collectors Edition packing 600,000 sizzlin’ Scoville units, along with the heavy weight crown [...]
Southern Living Magazine
Southern Living Magazine Reviews Original BBQ Sauce BOTTLED BARBECUE SAUCES Assistant Foods Editor Scott Jones suggests if you don’t make your own sauce, try these bottled options. Mad Dog Original BBQ Sauce, Ashley Food Company, 1-800-378-4359 or www.ashleyfood.com. Scott says this is the best bottled barbecue sauce he’s had.
Wine Spectator June 30, 2002
No two barbecue sauces are the same, with each recipe providing its own combination of snap, tang and spice. The French may have given the world bordelaise, hollandaise and demi-glace, but America gets the credit for barbecue sauce. “French sauces are great, but they’re not much fun,” says Steven Raichlen, whose decidedly fun “Beer-Can Chicken: [...]
Cook This Way – Joe Perry ‘Rocks Your World’ with his new hot sauce
By BROOKE LEISTER NEWS STAFF WRITER There’s a lot of sauce the members of Aerosmith don’t touch anymore. Hot sauce is not one of them. At least that’s true for guitarist Joe Perry. “I’ve been a fan of hot sauce and hot, spicy food for as long as I remember. On the road, I have my [...]
Ashley Food Company Teams Up With Joe Perry, Legendary Guitarist Of The Band Aerosmith
Dedham, Massachusetts, June 1, 2002 – Joe Perry has rocked many a world in his 30+ year career as Aerosmith’s lead guitarist. Now Joe has teamed up with Ashley Food Company president David Ashley to rock the world of a whole new audience, hot sauce lovers! Yes it’s true, Perry’s newest #1 hit is “Joe [...]
Mad Dog Sauces for U.S. Special Forces stationed in Afghanistan
Mad Dog Sauces for U.S. Special Forces stationed in Afghanistan Dedham, Massachusetts, April 15, 2002–Ashley Food Company, Inc.- Markers of Mad Dog, Mad Cat and Idiot Boyz hot sauces, at the request of Chapter 38, Special Forces Association has made a donation of their products to U.S. Special Forces stationed in Afghanistan. According to John [...]
The Boston Phoenix – Red-hot chili peppers Sauces
WHAT’S A SCOVILLE, you ask? By the time flames are dancing off your tongue and you’re on your knees wailing for a merciful death, you’ll know: it’s a measure of the heat in a pepper. And many people take sick pleasure in pushing their Scoville capacity to unbearable limits. They crave a hot-sauce fix [...]
DEDHAM, MASSACHUSETTS COMPANY WINS MAJOR INTERNATIONAL FOOD INDUSTRY AWARD
December 1, 2001–David Ashley owner of Ashley Food Company, Inc. of Dedham, Massachusetts has further demonstrated the commitment his company has to excellence. Ashley Food Company, Inc., has received two, 2002 Scovie Awards, widely accepted as the top award for hot and spicy foods internationally. Ashley Food Company, Inc. won a 1st Place award for [...]
Long lines, hot food: Pig ‘n’ Pepper’s back in town
Lowell Sun, October 8, 2001 Long lines, hot food: Pig ‘n’ Pepper’s back in town Westford — Australia native Paul MacKay looked out from behind his sizzling grill — jam-packed with ribs and chicken — at the throng that packed the 4-H Fairgrounds yesterday for the 10th annual Pig ‘n’ Pepper festival. “I notice that [...]
Idiot Boyz Habanero Hot Sauce and 357 Mad DogTM Hot Sauce, “The World’s Hottest Sauce” Launched at Fiery Food Show
Dedham, Massachusetts, April 23, 2001–True to form, David Ashley, President, Ashley Food Company, has created what taste like two more sure winners in the hot sauce category: Idiot Boyz Habanero Hot Sauce and 357 Mad Dog Hot Sauce, truly the world’s hottest sauce. 357 Mad Dog is a killer sauce packing 357,000 scoville units of [...]
In the Hot-Sauce Biz, When You’re Hot, It May Not Be Enough
Wall Street Journal, Monday, May 15, 2000 In the Hot-Sauce Biz, When You’re Hot, It May Not Be Enough Dave and Cathy Lutes Go Past Tabasco to Insane; At the Fiery Food Show Dave Lutes sells about 8,000 cases of ultra hot hot sauce a year. The last time he tried some of it himself [...]
Wings of Desire – POV, March 1999
Leading Off Rhythm & Motoin Wings of Desire Beyond Tabasco, beyond wasabi and jalapeno and habanero–beyond any fire that has ever crossed your lips–lies Mad Dog Inferno Hot Sauce Buffalo Wings. These wings, available only at Burger Bob’s, an unassuming café in Bozeman, Montana, may very well represent the world’s spiciest meal. The restaurant actually [...]
1999 Mad Dog Inferno Reserve Is Now The World’s Hottest Sauce
Dedham, Mass., March 5, 1999—Last year, the question of which hot sauce delivers the most heat was answered when Mad Dog Inferno earned the title of “The World’s Hottest Sauce.” Looking back, David Ashley, President of Ashley Food Company said, “Ever since I made my first batch, I knew Mad Dog Inferno was a scorcher [...]
SOCIAL STUDIES – A DAILY MISCELLANY OF INFORMATION
The roughnecks who fight oil-field fires begin by robbing a well’s inferno of its heat, which is “like nothing you’ve ever seen,” says Bill Mahler of Houston-based Wild Well Control Inc. While a room in a burning house can reach 315 degrees C at eye level, a burning oil well can hit 1,600 C. That’s [...]
Hell in a Bottle
The Hartford Courant, October 7, 1998 Hell in a Bottle Don’t let them think stress has scrambled your brains if you put something like Mad Dog Green Amigo Hot Sauce on the dinner table. Or if you feel like sprinkling a few drops of Ring of Fire in the marinade for tonight’s chicken, tell them [...]
LA Times: Hot Stuff
LA Times 1998 Light My Fire carries 200 fire-breathing sauces and salsas and, according to manager Young Min, plans to stock at least 500 more. If you think you can take the heat, Min recommends “Dave’s Insanity”–a perfect 10 on the hotness scale (Tabasco gets only a 5). The label on the bottle advises using [...]
LA Times: Objective Chiles
LA Times 1998 Every hot sauce claims astronomical “Scoville units,” referring to an old-fashioned and somewhat subjective system of evaluating chile hotness. Now the hot sauce catalog company Mo Hotta Mo Betta is taking the issue out of the speculative realm. It has submitted all its hot sauces to a laboratory for High Performance Liquid [...]
The Improper Bostonian: Good Grilling with David Ashley
Improper Bostonian, August 12, 1998 Hot Fun in the Summertime Want to know what hot is? Hot is cracking open a bottle of Ashley Food’s Mad Dog Inferno hot sauce and taking a brave yet stupid swig of the omnipotent, uber-caliente condiment. Hot is also feeling the pain and suffering throughout your mouth, tongue, throat [...]
Cincinnati Enquirer Reviews Mad Dog BBQ Sauce
Just in… At Ashley Food Company: Fancy food distributor David Ashley of Dedham, Mass., claims his Mad Dog Inferno is the hottest bottled sauce in the world. An independent test shows Mad Dog measured more than 112,000 points on the scoville heat scale, he says, while the hottest habanero sauce rated just under 12,000 points. [...]
Hot dog! – Local ‘Mad Dog Inferno’ is the hottest sauce
The Tab, July 28-August 3, 1998 Hot dog! Local ‘Mad Dog Inferno’ is the hottest sauce The question of “Which hot sauce delivers the most heat?” has been a source of fiery debate among the chili-heads for years. Well, now you can scuttle all those subjective opinions. In a recent scientific comparison of more than [...]
It’s Official – Mad Dog Inferno Is The World’s Hottest Sauce
Dedham, Mass., July 15, 1998—The question of which hot sauce delivers the most heat has been a source of fiery debate among chili-heads for years. We have a winner. In a recent scientific comparison of over 100 self-proclaimed mouth-sizzling sauces, Mad Dog Inferno earned the title of “The World’s Hottest Sauce.” “Ever since I made [...]
The Boston Herald: Boston-Bred sauce
Taste Trend -Boston Herald, Wednesday, May 13, 1998 A drop of Mad Cat Hot Sauce first pussyfoots across your tongue, then makes you yowl. If you like hot sauce, the slow-building burn makes you want another bite. And another. The new, habanero-based sauce is a spin-off from the Dedham-based Mad Dog label. A few drops [...]
ASHLEY FOOD DECLARES 1998 “THE YEAR OF THE CAT”
Dedham, Massachusetts, April 1, 1998–While the Chinese calendar celebrates 1998 as “The Year Of The Tiger,” Ashley Food Company has come up with its own feline phenomenon for 1998: new MAD CAT Hot Sauce, with a fiery taste that has hot sauce lovers meowing with approval. True to form, David Ashley, President, Ashley Food Company, [...]
