1 large can of V-8 Juice Juice of 1 Lemon 8 drops of Worcestershire sauce, 2 tbs. of Fresh Dill 1 tbs. of Horseradish. Shake and add 6 oz. of vodka 6 drops of Mad Dog Inferno Hot Sauce (more if you like it very hot).
Walk beyond the computers and fax machines in the Sudbury office of David Ashley and you’ll find a rudimentary science lab. Turmeric, clove, beer buds, Serrano pepper powder, and extracts such as natural butter and mango fill the shelves of an old metal cabinet. Thirteen glass bottles in varying shades of orange are lined up across a tabletop, the result of gastronomic tinkering that may soon wind up on supermarket shelves across the nation.
LA Times 1998 Light My Fire carries 200 fire-breathing sauces and salsas and, according to manager Young Min, plans to stock at least 500 more. If you think you can take the heat, Min recommends “Dave’s Insanity”–a perfect 10 on the hotness scale (Tabasco gets only a 5). The label on the bottle advises using [...]
LA Times 1998 Every hot sauce claims astronomical “Scoville units,” referring to an old-fashioned and somewhat subjective system of evaluating chile hotness. Now the hot sauce catalog company Mo Hotta Mo Betta is taking the issue out of the speculative realm. It has submitted all its hot sauces to a laboratory for High Performance Liquid [...]
Improper Bostonian, August 12, 1998 Hot Fun in the Summertime Want to know what hot is? Hot is cracking open a bottle of Ashley Food’s Mad Dog Inferno hot sauce and taking a brave yet stupid swig of the omnipotent, uber-caliente condiment. Hot is also feeling the pain and suffering throughout your mouth, tongue, throat [...]
Just in… At Ashley Food Company: Fancy food distributor David Ashley of Dedham, Mass., claims his Mad Dog Inferno is the hottest bottled sauce in the world. An independent test shows Mad Dog measured more than 112,000 points on the scoville heat scale, he says, while the hottest habanero sauce rated just under 12,000 points. [...]
The Tab, July 28-August 3, 1998 Hot dog! Local ‘Mad Dog Inferno’ is the hottest sauce The question of “Which hot sauce delivers the most heat?” has been a source of fiery debate among the chili-heads for years. Well, now you can scuttle all those subjective opinions. In a recent scientific comparison of more than [...]
Boston Herald, Sunday, August 20, 1995 Hot-sauce maker goes for the burn in fiery Inferno What’s the hot sauce that made a man at New York’s Fancy Food Show break into tears; that caused Al Roker of the “Today” show to push aside his nacho chips and bang his head on the table; that Boston [...]
Eating Well Article: Invasion of the Chileheads In which our author tastes the ultimate pain and pleasure of the pepper BY MARIALISA CALTA Dave “Mad Dog” Ashley hunches his 6-foot-1-inch frame over the kitchen table, measuring a minuscule portion of a dark, viscous liquid on the tip of a broken matchstick. “This is the drug [...]